Small Business Marketing Strategy

Magnifying glass
The most common mistake made in small business marketing is to start ‘doing’ before you’ve formed a good strategy for what you should do and why. Maybe your form of ‘doing’ is to continue with the marketing you’ve always done, regardless of results. Let’s break out of that cycle and get strategic.

Free Marketing Review

I will analyse your current marketing approach, identifying what’s working and what’s not. I’ll tell you what you could be doing, and what you’re wasting time on.

This is a painless process. I’ll email you a very short questionnaire to gather relevant information about your business, and I’ll return to you my two-page analysis. No salesy video call required.

Free? Yes, completely free. Hopefully you’ll be impressed enough to hire me, but if not, consider it my gift to you.

In-Depth Marketing Review

Let’s expand upon the free marketing review with something that goes deeper into how you’re presenting your business, who your clients are, and what your competitors are doing.

This in-depth marketing review involves a no-stress, hour-long interview. Following this, you’ll receive a report about how your marketing is performing, and (crucially) an extensive list of recommendations for the future.

Price: £299 ($399 USD)

Marketing Consultancy

Following the in-depth marketing review, if you feel you need further strategic support, or simply a sounding board for marketing ideas, I can provide this at my usual hourly rate.

Price: £75 per hour ($100 USD)


Small business marketing expert Nicola Martin

Why I’m the right fit for developing your marketing strategy:

  • Creativity – I’m not just a good coordinator; I’ll bring ideas, energy and imagination to your marketing efforts.
  • All-around marketing expertise – I’m not so focused on digital marketing that I’ll neglect offline opportunities that could be better for your business.
  • Value for money – Since I’m used to working on a shoestring budget, I will never sell you things you don’t need.
  • Down-to-earth pragmatism – I’m not here to sell you the dream. I’m honest, flexible and easy to get along with.