Websites for Small Businesses and Freelancers

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Your website is the heart of your business – or it should be. A great website needs to be at the top of Google. It must be full of compelling evidence for why you’re amazing, and loaded with hooks that pull in potential clients. Most websites? They fall short. So whether yours needs a light refresh or a full makeover, I’m here to help.

Website Design and Build

Whether you need a small, medium or large home on the internet, I’ll design and build for you a lightning-fast, Google-optimised website dedicated to generating clicks and leads for your business.

Price: See Pricing Options for Simple, Classic and Premium Website Packages

Website Content Creation

Make sure your website is engaging and informative (not just nice to look at). I’ll create for you stellar web content that’s rich in SEO keywords but also genuinely interesting. The content may include case studies, news stories, company history, and all about your services and the sectors you work in.

Price: starting at £599 ($799 USD) for five web pages of content

SEO (Search Engine Optimisation) Reboot

When I build a website, my main priority is getting it to the top of Google. That is, designing a website that ranks well for organic search through ethical, sustainable means.

If you’re not getting clicks and leads from your existing website, I’ll give it a reboot. This involves an SEO keyword analysis and a refresh of your content and website structure so that it will perform better on search engines.

Price: starting at £375 ($499 USD) for a five-page refresh

Lead Magnet Creation

Give your website visitors a reason to engage with you as a business by providing a free ebook, worksheet or juicy piece of content in exchange for an email address. This type of ‘lead magnet’ can be a bountiful source of warm leads – but only if the content you’re giving away is sincerely useful.

I’ll make sure your lead magnet is entertaining and informative, attracting new clients like magic. (This service includes ebook writing, cover design, formatting, and website integration for the lead magnet.)

Price: starting at £599 ($799 USD) for a worksheet or mini-ebook

Ongoing Website Management

The last thing you should do is ‘lock and leave’ your website, letting it fall out of date. For prospective clients, the blaring message of a dusty website is that you’re struggling as a business and about to close your doors. To counter this perception, I’ll keep your website lively and relevant with brand-new case studies, news stories and timely content.

Price: starting at £150 ($199 USD) a month

WordPress (Content Management System) Tutorial

Want to update and add content to your website yourself? No problem. I’ll get you up to speed with using WordPress, the world’s most popular CMS (content management system), with a friendly, interactive tutorial aimed at beginners.

Price: £75 ($100 USD) for an hour’s tutorial

Small business marketing expert Nicola Martin

Why I’m the right fit for building your small business website:

  • Fundamentals of SEO and speed, nailed – A fast-loading website that ranks well on Google should be your top priority. I’ll make it happen for you.
  • Design that’s clean and creative – I’ll prioritise good graphic design that reflects the personality of your small business in a timeless, uncluttered style.
  • A focus on persuasive content – My pedigree as an author makes me uniquely qualified to tell your story, through compelling content that will make prospective clients want to do business with you.
  • A website that belongs to you, not me – Once your website is built, I’ll ensure you’re in full control of your domain name, web hosting package and content management system. No hidden ongoing costs. If you want to manage it from here, you’ve got it!