Email Marketing for Small Businesses and Freelancers

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Email – everyone has it. And that makes it one of the most vital ways of reaching people. However, email marketing has evolved. The hard-sell, scattershot approach isn’t going to make you any sales. Instead, I advise a content-first approach that delights and enlightens your leads, rather than spamming them into oblivion.

Email Design, Build and Delivery

Whether you have an established email list of thousands or you’re just starting out, I’ll design and build an eye-catching email template for you that’s ready to fly. I’ll manage the whole process for you, including providing data and analysis of how each email was received.

Price: starting at £225 ($299 USD)

Email Content Creation

Email marketing lives and dies by what’s inside. If the email’s content is dull or sleazy, it’s all too easy for recipients to hit the unsubscribe button. I’ll make sure your emails are genuinely enticing by creating fun, informative content related to your business. This is how you boost the number of people opening your emails and get attention for your products and services.

Price: starting at £599 ($799 USD), although could be much lower if you’ve already hired me to create content for your website which can be repurposed

Email Lead Magnet

I suggest combining email marketing with a website lead magnet (a free ebook, worksheet or piece of content that you give away via your website in exchange for an email sign-up). This is how you can build a robust list of newsletter subscribers who are sincerely interested in your business.

Price: starting at £599 ($799 USD) for a worksheet or mini-ebook

Small business marketing expert Nicola Martin

Why I’m the right fit as your email marketing expert:

  • Value for money – Since I’m used to working on a shoestring budget, I will never sell you things you don’t need.
  • No spam, no problem – I’m not in the business of creating worthless, annoying email spam. I’m here to help you create marketing emails that your clients want to open.
  • A focus on persuasive content – My pedigree as an author makes me uniquely qualified to tell your story, through fun, informative email marketing.
  • Down-to-earth pragmatism – I’m not here to sell you the dream. I’m honest, flexible and easy to get along with.