When I was shopping yesterday in my home city of Bristol, I was struck by the unlikely resurrection of the store loyalty card. In the 2000s, I’d diligently carry around in my wallet a flush of cards that would let me rack up points which would one day, maybe, earn me a free lipstick or…
Generative AI, such as ChatGPT, Google Gemini or Microsoft Copilot, has quickly become ubiquitous. Whether they tell you or not, most marketing consultants now “generate” rather than write; they ask the chatbot oracle, rather than coming up with ideas themselves. Why don’t I? Thanks for asking. I’ll tell you. The best comparison I’ve seen for…
Have you ever felt overwhelmed by small business marketing chatter? Contradictory voices may be telling you that social media is all that matters, or email marketing is underrated, or you should put all your money into video content. Yes, there are many types of marketing you could do. But there’s one flavour of marketing that…
Ask a freelancer what their dream would be and it’ll usually involve lying on a beach, reading a book in a hammock, rock climbing, cycling – NOT working. But ask them for something realistic that would make their working life better and they’ll say: I’d love to hire a VA. A VA (virtual assistant) sifts…
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